What is the Difference Between Lacoste and Izod?

What is the Difference Between Lacoste and Izod?

Lacoste and Izod are distinct fashion brands with separate origins. Lacoste, founded by René Lacoste in France, exudes classic elegance with a minimalist style. In contrast, Izod, an American brand born from Van Heusen, embraces a preppy, sporty look with bold colors and patterns. While both feature iconic logos (crocodile for Lacoste and alligator for Izod), their styles, pricing, and target audiences differ significantly.

Certainly, here’s a table summarizing the key differences between Lacoste and Izod:

FounderRené LacosteRalph and Louis Pollock (Van Heusen)
OriginFranceUnited States
Brand IdentityClassic, minimalist, sophisticatedPreppy, sporty, vibrant
Product RangePolo shirts, apparel, footwear, accessoriesPolo shirts, apparel, sportswear, accessories
Target AudienceBroad age range, timeless eleganceYouthful, preppy, sporty
Global PresenceStrong international presenceSignificant presence in the U.S. and Canada
Celebrity CollaborationsCollaborations with various designersCollaborations with celebrities and athletes
Environmental & Social ResponsibilityEmphasis on sustainability and charitable causesCommitment to sustainability and ethical sourcing

Please note that this table provides a concise overview of the primary differences between Lacoste and Izod, but both brands have unique characteristics and histories that may extend beyond these points.

Lacoste vs. Izod: A Comparative Analysis

When it comes to iconic fashion brands, Lacoste and Izod are two names that often come to mind. Both brands have a rich history, a strong presence in the world of fashion, and are known for their signature crocodile and alligator logos, respectively. However, despite their similarities, there are significant differences between Lacoste and Izod. In this blog post, we will delve into the history, brand identity, product offerings, and other aspects that set these two brands apart.

1. The Origins and History


The story of Lacoste begins with René Lacoste, a French tennis player known for his remarkable skills and tenacity on the court. In the 1920s, he earned the nickname “The Crocodile” due to a bet he had with his Davis Cup team captain, where the prize was a crocodile-skin suitcase. Inspired by this nickname, René Lacoste decided to use a crocodile as the logo for his fashion brand. In 1933, he founded La Chemise Lacoste with André Gillier, a French clothing manufacturer. Their primary focus was on creating comfortable and functional tennis shirts.

Lacoste’s first major innovation in the world of fashion was the introduction of the piqué cotton polo shirt. This shirt, known for its lightweight and breathable fabric, featured the now-famous crocodile logo on the left chest. The polo shirt quickly gained popularity not only among tennis players but also in the broader fashion world. Lacoste’s designs revolutionized sportswear, making it both stylish and practical.


The history of Izod can be traced back to the United States and a company named Van Heusen, which was founded by Ralph and Louis Pollock in 1881. Van Heusen initially focused on making high-quality shirts for men. It wasn’t until the 1930s that the Izod brand was born when Van Heusen introduced a line of sports shirts. The name “Izod” was inspired by the family of a partner in the business, Vincent de Paul Izod.

In 1938, Izod introduced the “Izod Lacoste” shirt, featuring the Lacoste crocodile logo. This collaboration with René Lacoste himself marked the beginning of a long-standing partnership between the two brands in the United States. Izod Lacoste became known for its preppy and sporty style, and it played a significant role in popularizing the polo shirt in the American market.

Key Takeaway: While both Lacoste and Izod have roots in sportswear and share the crocodile logo, Lacoste originated in France with René Lacoste as its founder, whereas Izod is an American brand that partnered with Lacoste for its sportswear line.

2. Brand Identity and Style


Lacoste is synonymous with timeless elegance and the sport of tennis. René Lacoste’s vision for the brand was to create clothing that was both functional for athletes and stylish for everyday wear. The iconic Lacoste polo shirt, characterized by its simple design and crocodile logo, remains one of the brand’s most recognizable and enduring pieces.

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The brand’s style is often described as classic, minimalist, and sophisticated. Lacoste embraces a clean and understated aesthetic, focusing on high-quality materials and craftsmanship. While the polo shirt remains a cornerstone of their collections, Lacoste has expanded its product offerings to include a wide range of apparel, footwear, accessories, and fragrances.

Lacoste’s color palette is typically subtle, featuring shades like white, navy, and pastel hues. Their designs exude a sense of refinement and understated luxury, making them suitable for both casual and semi-formal occasions.


Izod, on the other hand, is renowned for its preppy and all-American style. The brand’s signature style combines classic elements with a vibrant and youthful twist. Izod’s designs often feature bold colors, stripes, and vibrant patterns, creating a more playful and spirited look.

Izod’s product range includes not only polo shirts but also a variety of sportswear, casualwear, and accessories. The brand is particularly well-known for its golf apparel and has a strong presence in the world of collegiate and team sports.

Izod’s style can be described as sporty, casual, and approachable. Their use of color and patterns reflects a sense of energy and optimism, making their clothing suitable for everyday wear and outdoor activities.

Key Takeaway: Lacoste is known for its classic and minimalist style with an emphasis on sophistication, while Izod embraces a preppy and sporty style with a focus on vibrant colors and patterns.

3. Product Offerings


Lacoste’s product offerings encompass a wide range of categories, including:

  • Polo Shirts: The iconic piqué cotton polo shirts in various colors and fits.
  • Apparel: A diverse collection of clothing for men, women, and children, including dresses, sweaters, outerwear, and more.
  • Footwear: Stylish sneakers, loafers, and other shoe options.
  • Accessories: Belts, wallets, hats, and a selection of bags.
  • Fragrances: A line of perfumes and colognes that capture the essence of the brand.

Lacoste maintains a consistent focus on quality, craftsmanship, and a sporty yet refined aesthetic across all its product categories.


Izod’s product range is also extensive and includes:

  • Polo Shirts: Classic piqué polo shirts with the Izod alligator logo.
  • Apparel: A wide array of clothing for men, women, and children, featuring shirts, sweaters, shorts, and more.
  • Sportswear: Golf apparel, athletic wear, and activewear.
  • Accessories: Ties, belts, and hats that complement the brand’s preppy style.
  • Footwear: A selection of casual and sporty shoes.

Izod’s product offerings are designed to cater to a more diverse range of lifestyles, from casual everyday wear to sports and outdoor activities.

Key Takeaway: Both Lacoste and Izod offer a comprehensive range of products, but Lacoste’s focus is on classic and sophisticated sportswear, while Izod caters to a more vibrant and sporty market.

4. Target Audience


Lacoste’s target audience is characterized by individuals who appreciate timeless elegance, simplicity, and quality. The brand appeals to those who value classic fashion with a touch of sportiness. Lacoste’s clothing is suitable for a wide age range, from young adults to mature consumers, who seek understated luxury.


Izod’s target audience is more diverse, including consumers who are drawn to a preppy and sporty style. The brand has a youthful appeal and is popular among college students, golf enthusiasts, and those who enjoy a playful and colorful wardrobe. Izod’s clothing often caters to a younger demographic.

Key Takeaway: Lacoste primarily targets individuals looking for classic and timeless fashion, while Izod appeals to a more youthful and sporty audience with a penchant for preppy styles.

5. Pricing


Lacoste is positioned as a premium brand in the fashion market. Its products tend to be priced higher due to the brand’s emphasis on quality materials and craftsmanship. The iconic Lacoste polo shirts, for example, often come with a premium price tag.


Izod is positioned as a more affordable option compared to Lacoste. While it maintains a reputation for quality, Izod’s pricing tends to be more accessible to a wider range of consumers. This affordability has contributed to Izod’s popularity, particularly among college students and budget-conscious shoppers.

Key Takeaway: Lacoste is considered a higher-end, premium brand, while Izod offers more budget-friendly options.

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6. Global Presence


Lacoste has a strong global presence with boutiques and stores in numerous countries. The brand’s reputation for quality and classic style has helped it establish a significant international following. Lacoste’s products are readily available in high-end department stores and online retailers.


Izod also has a notable global presence, particularly in the United States and Canada. The brand is known for its accessibility and affordability, making it a popular choice among American consumers.

Key Takeaway: Both Lacoste and Izod have a global presence, but Lacoste’s premium positioning has helped it gain recognition in upscale markets, while Izod maintains a strong foothold in the United States.

Celebrity Collaborations


Lacoste has collaborated with various celebrities and designers to create limited-edition collections. These collaborations have often resulted in unique and fashion-forward pieces that blend the brand’s classic style with contemporary trends. Renowned figures like Jean-Paul Goude and Supreme have partnered with Lacoste on special projects.


Izod has also ventured into collaborations with celebrities and athletes, particularly in the realm of golf. These collaborations have helped solidify the brand’s presence in sports-related fashion.

Key Takeaway: Both Lacoste and Izod have engaged in collaborations to infuse fresh and innovative elements into their collections, appealing to a broader audience.

8. Environmental and Social Responsibility


Lacoste has made efforts to address environmental and social responsibility concerns. The brand has introduced sustainable practices in its supply chain and offers eco-friendly products. Lacoste also supports various charitable causes, including wildlife conservation efforts.


Izod has also taken steps to incorporate sustainability into its operations. The brand has introduced eco-friendly materials and practices in its clothing production. Izod emphasizes its commitment to ethical sourcing and responsible manufacturing.

Key Takeaway: Both Lacoste and Izod recognize the importance of environmental and social responsibility and have implemented initiatives to align with these principles.


Is Lacoste the same as Izod? No, Lacoste and Izod are not the same. They are separate fashion brands with distinct origins, styles, and product offerings.

Why is Lacoste called Izod? Lacoste and Izod are related due to a historic collaboration. Izod introduced the “Izod Lacoste” shirt in the United States, featuring the Lacoste crocodile logo. The “Izod” name was derived from a partner in the business, Vincent de Paul Izod.

When did Izod and Lacoste split? The collaboration between Izod and Lacoste began in 1938 when they introduced the “Izod Lacoste” shirt. The partnership eventually evolved, but Izod continued to use the Lacoste crocodile logo. The two brands officially split in the early 1990s when Lacoste regained control of its logo and branding.

Is Izod a Lacoste brand? No, Izod is not a Lacoste brand. While they had a historic collaboration, Izod and Lacoste are separate entities with their own brand identities.

Why is Lacoste so expensive? Lacoste is considered a premium brand, and its products are often priced higher due to the brand’s emphasis on quality materials, craftsmanship, and the perception of luxury associated with the Lacoste name.

Is the IZOD logo a crocodile or an alligator? The Izod logo features an alligator, not a crocodile.

Did Izod go out of business? Izod, as a standalone brand, did not go out of business. However, its ownership and focus have shifted over the years. The brand is still active and available in the market, particularly in the United States.

Is Lacoste considered a luxury brand? Lacoste is often considered a premium or upscale brand, but it may not be categorized as a luxury brand in the same vein as some high-end fashion houses like Chanel or Louis Vuitton.

What is the original logo of Lacoste? The original logo of Lacoste featured a crocodile, which was inspired by the nickname of the brand’s founder, René Lacoste, who was known as “The Crocodile.”

Why did Lacoste change their logo? Lacoste did not change its crocodile logo but did introduce limited-edition collections and collaborations with different designs. The classic crocodile logo remains the brand’s iconic symbol.

What brand owns Lacoste? Lacoste is still owned and managed by the Lacoste family. It has remained an independent brand since its founding.

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Did Lacoste change their logo? No, Lacoste did not change its iconic crocodile logo. It has remained consistent as the brand’s symbol throughout its history.


In summary, Lacoste and Izod, while sharing a common thread in their use of crocodile and alligator logos, respectively, are distinct brands with unique histories, styles, target audiences, and product offerings. Lacoste is celebrated for its classic, minimalist, and premium approach to fashion, appealing to those who value timeless elegance. In contrast, Izod is known for its preppy, sporty, and affordable clothing, making it a favorite among younger consumers and sports enthusiasts.

Ultimately, the choice between Lacoste and Izod comes down to personal style preferences, budget considerations, and the specific fashion needs of the individual. Each brand has carved out its own niche in the world of fashion, contributing to their enduring popularity and continued relevance in today’s ever-evolving fashion landscape.

Whether you opt for the sophistication of Lacoste or the vibrant spirit of Izod, both brands offer a piece of fashion history and a distinct way to express your personal style. So, whether you’re donning the iconic crocodile or alligator logo, you’ll be making a fashion statement that transcends time and trends.

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