How Much Does a Bottle of Soju Cost in Korea?

Soju, often dubbed as the national drink of South Korea, holds a special place in the hearts and glasses of Koreans and travelers alike. This clear, slightly sweet, and surprisingly potent alcoholic beverage is more than just a drink; it’s a cultural icon. In this blog post, we’ll take a deep dive into the world of soju, focusing on one intriguing aspect—the cost.

How Much Does a Bottle of Soju Cost in Korea?

The cost of a bottle of soju in Korea varies depending on factors such as location and brand. On average, a standard 360ml bottle of soju can be found for approximately 1,000 to 2,000 Korean won, which is roughly equivalent to $1 to $2 USD. Prices may differ in tourist areas or upscale establishments.

Type of SojuEstimated Cost (Korean Won)Estimated Cost (USD)
Budget Soju (Local)1,000 – 2,000 KRW$1 – $2 USD
Standard Soju (Local)2,000 – 3,000 KRW$2 – $3 USD
Premium Soju (Local)3,000 – 5,000 KRW$3 – $5 USD
Flavored Soju (Local)2,500 – 4,000 KRW$2.50 – $4 USD
International Soju5,000 – 10,000 KRW$5 – $10 USD
Specialty Soju (e.g., craft)Varies widelyVaries widely

A Brief History of Soju:

To understand the essence of soju, we must travel back in time. The origins of this beloved spirit can be traced to the 13th century during the Mongol invasion of Korea. Mongol invaders brought with them the knowledge of distillation, leading to the creation of the first Korean spirits, including soju. Since then, soju has evolved, influenced by Korea’s tumultuous history and various rulers. Today, it stands as a symbol of Korean resilience and culture.

Types and Flavors of Soju:

Intriguingly, soju comes in several types and flavors. The traditional soju, known as “Chamisul” or “pure soju,” is the most popular and widely consumed variety. However, Korean distillers have also embraced innovation, offering an array of flavored sojus, ranging from fruity infusions like peach and grape to unique options like yogurt and even coffee. These modern interpretations have broadened the appeal of soju to a global audience.

Price Ranges of Soju:

When it comes to pricing, the cost of soju in Korea is notably budget-friendly. At local convenience stores and markets, you can find a 360ml bottle of soju for as low as 1,000 to 2,000 Korean won (roughly $1 to $2 USD). However, prices can vary based on the brand and alcohol content. In restaurants and bars, especially in tourist areas or upscale establishments, the cost may be higher, with bottles ranging from 3,000 to 10,000 Korean won. It’s essential to keep these factors in mind when enjoying soju in different settings.

Factors Influencing Soju Pricing:

Several factors influence the price of soju. Brand recognition plays a significant role; well-established brands often come with a higher price tag. Additionally, alcohol content can affect pricing, with higher alcohol by volume (ABV) varieties sometimes commanding a premium. The packaging, such as glass versus plastic bottles, can also impact cost. Furthermore, regional variations within South Korea may affect pricing, with metropolitan areas generally having slightly higher prices than rural regions.

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Popular Soju Brands and Their Prices:

South Korea boasts numerous soju brands, but some have gained more recognition than others. Brands like “Chamisul” and “Jinro” are widely available and considered reliable options. “Chamisul” soju, produced by HiteJinro, is often priced at around 1,500 to 2,000 Korean won per bottle. “Jinro” soju, another well-known brand, is typically in a similar price range. However, specialty and premium soju brands may have higher price points, catering to those seeking a unique soju experience.

Soju in Different Settings:

The cost of soju can vary significantly depending on where you choose to enjoy it. If you’re exploring the bustling streets of Seoul, you’ll find that street food vendors and local eateries offer some of the most affordable options, with bottles priced as low as 1,000 Korean won. Casual dining restaurants may charge slightly higher, while upscale bars and clubs in trendy neighborhoods may have premium prices. The setting in which you enjoy soju ultimately influences the overall cost, catering to a range of budgets and preferences.

Soju Cocktails and Mixology:

Soju’s versatility extends beyond traditional sipping. It has gained popularity as a base spirit for a wide range of cocktails. Soju cocktails offer a delightful twist, combining the smoothness of soju with various flavors and ingredients. Some popular choices include the classic “Yakult Soju,” made with Yakult yogurt drink, and the refreshing “Soju Lemonade.” These cocktails often provide an affordable yet enjoyable way to savor soju in a different light. Mixing up your own soju concoctions can be cost-effective and adds a creative element to your soju experience.

Tips for Saving on Soju Expenses:

Budget-conscious travelers and residents in Korea can employ several strategies to enjoy soju without overspending. One approach is to take advantage of happy hour deals, which many bars and restaurants offer during specific hours. Additionally, purchasing soju at local convenience stores or markets allows you to enjoy this iconic Korean spirit at a fraction of the price you’d find at tourist-centric venues. Keep an eye out for special promotions and bundle deals when dining out, as they can further enhance your soju experience without breaking the bank.

Soju Souvenirs and Gifting:

Gifting soju in South Korea is a tradition that reflects warmth and friendship. When it comes to souvenirs or gifts, soju is a thoughtful choice. A beautifully packaged bottle of soju can make for a memorable present for friends and family back home. You’ll find a variety of decorative soju bottles with unique designs and packaging, making them suitable for different occasions, from weddings to birthdays. The cost of these specially packaged soju bottles can vary widely, but they often provide a convenient and appreciated gift option.

Legal Drinking Age and Regulations:

Before indulging in soju in South Korea, it’s crucial to be aware of the legal drinking age, which is 19 years old. Additionally, familiarize yourself with local alcohol-related regulations, such as the prohibition of public drinking in some areas. Abiding by these laws is not only respectful but also ensures a smooth and enjoyable soju experience during your visit to South Korea.

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How much is soju in Korea? The cost of soju in Korea varies depending on factors like location and brand. On average, a standard 360ml bottle of soju can range from approximately 1,000 to 5,000 Korean won, with local and budget options being more affordable than premium or imported varieties.

How much is a bottle of soju? A standard 360ml bottle of soju in Korea can cost anywhere from 1,000 to 5,000 Korean won, depending on the type and brand. Premium or imported soju varieties tend to be more expensive.

Is soju cheaper than water in Korea? Soju is often considered one of the most affordable alcoholic beverages in Korea, and it can be cheaper than bottled water. However, water prices can vary, so this may not always be the case.

Why is soju so cheap in South Korea? Soju’s affordability in South Korea is due to factors such as local production, lower taxation on alcohol, and competition among numerous soju brands. The widespread popularity of soju also contributes to its cost-effectiveness.

Is 2 bottles of soju a lot? Two bottles of soju can be a substantial amount of alcohol for an individual. It contains a significant volume of alcohol, so consumption should be done responsibly. Drinking in moderation is essential to avoid overindulgence and potential health risks.

Is soju a cheap drink? Yes, soju is generally considered an inexpensive alcoholic beverage, making it accessible to a wide range of consumers. Its affordability is one of the reasons for its popularity in South Korea.

How strong is 1 bottle of soju? The alcohol by volume (ABV) of soju typically ranges from 16% to 25%, depending on the brand and variety. This level of alcohol content is similar to many spirits and makes soju a relatively strong alcoholic drink.

Do you drink soju straight? Soju is often consumed straight, either chilled or at room temperature. It can also be enjoyed in cocktails or mixed with other beverages and ingredients to create a variety of drinks.

How many bottles of soju does a Korean drink? The amount of soju a Korean person drinks can vary widely depending on individual tolerance, social context, and personal preference. Some may have one or two bottles during a night out, while others may consume more. Responsible drinking is encouraged.

Is soju illegal in the US? Soju is not illegal in the United States. It is available in many liquor stores and restaurants, particularly in areas with a significant Korean population. Soju sold in the U.S. may have a lower ABV to comply with alcohol regulations.

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Why do Koreans love soju so much? Koreans have a deep cultural connection with soju, often associating it with social bonding, celebrations, and gatherings. Its affordability, versatility, and wide availability contribute to its popularity.

How often do Koreans drink soju? The frequency of soju consumption in Korea varies from person to person and depends on factors like social activities and personal preferences. It is commonly consumed during social occasions, meals, and celebrations.

Why do Koreans drink soju in a shot glass? Koreans often drink soju in small shot glasses as a cultural tradition. It is customary to share a shot with others, symbolizing unity and camaraderie. The small serving size encourages social interaction and toasts.

What is South Korea’s favorite alcohol? Soju is considered South Korea’s favorite alcoholic beverage due to its deep cultural roots, affordability, and versatility. It is the most consumed spirit in the country.

Which soju is sold the most? “Chamisul” soju, produced by HiteJinro, is one of the most popular and widely sold soju brands in South Korea. It is known for its clean and smooth taste and is a favorite among many consumers.


In conclusion, exploring the cost of soju in South Korea is a fascinating journey through a beloved aspect of Korean culture. From its humble origins to its modern iterations, soju continues to be a symbol of camaraderie and celebration. Whether you’re a budget-conscious traveler or someone seeking a unique cultural experience, soju offers something for everyone. Remember to enjoy it responsibly, savoring both the flavors and the memories it creates.

Final Thoughts:

As you embark on your soju adventure in South Korea, keep in mind that it’s not just about the cost; it’s about the shared moments, the conversations, and the cultural exchange that occur over a glass of this iconic spirit. Soju’s affordability makes it accessible to all, allowing you to immerse yourself in Korean culture without straining your budget. So, raise your glass, make new friends, and savor the rich tapestry of flavors and experiences that soju brings to your journey in the Land of the Morning Calm.

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