Instagram Engagement Rate Calculator

An Instagram engagement rate of 55% is exceptionally high and suggests a strong connection with your audience. Such a rate typically indicates that a significant portion of your followers actively interacts with your content, liking, commenting, sharing, or saving it. This level of engagement is rare and often results from outstanding content and a dedicated follower base.

Post Number	Likes	Comments	Shares	Saves	Total Engagement	Followers at the Time	Engagement Rate (%)
1	250	50	30	20	350	10,000	3.50%
2	400	75	40	25	540	10,100	5.34%
3	320	60	35	18	433	10,200	4.24%
…	…	…	…	…	…	…	…

In this table:

• “Post Number” indicates the order of your posts.
• “Likes,” “Comments,” “Shares,” and “Saves” represent the engagement metrics for each post.
• “Total Engagement” is the sum of all engagement metrics.
• “Followers at the Time” is the number of followers you had when you made the post.
• “Engagement Rate (%)” is calculated using the formula: ((Likes + Comments + Shares + Saves) / Followers at the Time) * 100.

You can add more rows for each of your Instagram posts to track and analyze your engagement rates over time.

FAQs

How do you calculate your engagement rate on Instagram? Engagement rate on Instagram is typically calculated by adding up the total number of likes, comments, and shares (or saves) on a post and dividing that by the total number of followers, then multiplying by 100 to get a percentage. The formula is: Engagement Rate = ((Likes + Comments + Shares/Saves) / Followers) * 100.

What is a good engagement rate on Instagram? A good engagement rate on Instagram can vary depending on factors like your niche, follower count, and content type. However, a rough estimation for a good engagement rate is around 3-6%. Higher rates are generally better, but it’s important to consider your specific circumstances.

Is a 6% engagement rate on Instagram good? Yes, a 6% engagement rate on Instagram is considered good. It indicates that your audience is highly engaged with your content.

What is a good engagement rate on Instagram for 1000 followers? For an Instagram account with 1000 followers, a good engagement rate would typically be between 30 and 60 likes, comments, shares, or saves per post. This would translate to a 3-6% engagement rate.

What should my Instagram engagement rate be free? It’s not clear what you mean by “Instagram engagement rate be free.” If you’re referring to organic engagement rate (without paid promotions), it should still aim to fall within the 3-6% range, as mentioned earlier.

Is 40% engagement rate good on Instagram? A 40% engagement rate on Instagram is exceptionally high and may indicate that something unusual, like a viral post, is happening. This is far above the typical range and is considered outstanding.

Who has the highest engagement rate on Instagram? The Instagram account with the highest engagement rate can vary over time, but it’s often held by celebrities, influencers, or brands with highly engaged and niche-specific audiences.

Why is my Instagram engagement rate so high? A high Instagram engagement rate can result from various factors, including creating highly engaging content, posting consistently, having a dedicated and engaged follower base, and utilizing effective strategies like storytelling, call-to-actions, and hashtags.

What is a realistic engagement rate? A realistic engagement rate on Instagram typically falls between 3-6%. However, it can vary depending on your niche, follower count, and the quality of your content.

What is a good engagement rate on Instagram 2023? As of my last knowledge update in September 2021, the 3-6% range is generally considered good for Instagram engagement. However, trends can change over time, so it’s advisable to check current benchmarks for 2023 to get more accurate data.

How do you increase engagement rate? To increase your Instagram engagement rate, you can:

• Post high-quality and visually appealing content.
• Interact with your audience by responding to comments and messages.
• Use relevant and popular hashtags.
• Post consistently and at optimal times.
• Collaborate with influencers or accounts in your niche.
• Run contests, giveaways, and polls to encourage engagement.
• Analyze your analytics to understand what content resonates with your audience.

What is a good engagement for 20K followers on Instagram? For an Instagram account with 20K followers, a good engagement rate would typically be between 3-6%, so you would aim for around 600 to 1200 likes, comments, shares, or saves per post.

What’s considered a micro influencer? A micro-influencer is generally considered to be someone with a smaller but highly engaged and niche-specific following, typically in the range of 1,000 to 100,000 followers. The exact follower count may vary depending on who you ask, but it’s characterized by having a more focused and dedicated audience.

Why is my engagement rate so low on Instagram? A low engagement rate on Instagram could be due to several factors, including posting inconsistent or low-quality content, using irrelevant hashtags, not engaging with your audience, or having a high percentage of inactive or fake followers.

Does engagement rate matter on Instagram? Yes, engagement rate matters on Instagram because it indicates how well your content is resonating with your audience. A higher engagement rate often means you’re reaching and connecting with your followers effectively, which can lead to more visibility and growth.

What is the best time to post on Instagram? The best time to post on Instagram can vary based on your audience’s habits. Generally, posting during weekdays, especially in the late morning (around 10 AM) and early evening (around 7 PM), tends to get good results. However, you should analyze your Instagram Insights to find the optimal posting times for your specific audience.

Can engagement rate be over 100? No, engagement rate cannot be over 100%. It’s expressed as a percentage, so the highest possible engagement rate is 100%.

What is a good likes to followers ratio? A good likes-to-followers ratio on Instagram is typically around 4-6%. This means you should aim for 4 to 6 likes for every 100 followers you have.

Who is the #1 influencer? The #1 influencer can vary depending on the criteria you use, such as follower count, engagement, niche, or earnings. As of my last update in September 2021, individuals like Cristiano Ronaldo, Kim Kardashian, and Selena Gomez were among the top influencers on Instagram.

What is the male to female ratio on Instagram? As of my last knowledge update in September 2021, Instagram’s global user base was approximately 43% male and 57% female. These numbers may have shifted slightly since then, so it’s advisable to check more recent statistics for a precise breakdown.

Who is the fastest growing influencer? The fastest-growing influencer can change rapidly, as it depends on trends and individual content creators. New influencers can rise to prominence quickly by capitalizing on popular niches or creating viral content.

How many hashtags should I use on Instagram? You can use up to 30 hashtags on an Instagram post, but it’s not necessary to use all of them. The optimal number of hashtags can vary, but many users find success with a mix of around 10-15 relevant and popular hashtags per post.

Does taking a break from Instagram help engagement? Taking a break from Instagram can have mixed effects on engagement. While it can lead to a temporary drop in activity, it can also refresh your content and creativity, potentially leading to higher engagement when you return. It depends on how you use your break and your strategies upon returning.

How often should you post on Instagram? The ideal posting frequency on Instagram can vary, but most brands and influencers find success with at least 3-5 posts per week to maintain engagement and visibility. Consistency is key, so find a posting schedule that works for you and your audience.

How do you know if your engagement rate is good? You can determine if your engagement rate is good by comparing it to industry benchmarks and your own historical data. As a general rule, a good engagement rate falls in the 3-6% range, but it’s important to consider your specific circumstances and audience.

What is the difference between followers and engagement rate? Followers represent the total number of people following your Instagram account, while engagement rate is the percentage of those followers who interact with your content by liking, commenting, sharing, or saving it. Engagement rate measures the quality of your audience interaction, while followers are the quantity.

What is the average Instagram followers for a business? The average number of Instagram followers for a business can vary widely based on the industry, niche, and location. However, many small to medium-sized businesses have anywhere from 1,000 to 10,000 followers. Larger businesses or well-established brands may have hundreds of thousands or even millions of followers.

What platform has the lowest engagement rate? The platform with the lowest engagement rate can vary, but platforms like Twitter and LinkedIn generally have lower engagement rates compared to visual-focused platforms like Instagram and TikTok. Engagement rates can also be influenced by the type of content and audience on each platform.

What type of content is most popular on Instagram? The most popular content on Instagram often includes visually appealing photos and videos, lifestyle and travel content, fashion and beauty posts, food and recipes, inspirational quotes, and behind-the-scenes glimpses into people’s lives. However, trends can change over time, so it’s essential to adapt to your audience’s preferences.

Why is no one liking my Instagram posts? Several factors could contribute to low engagement on your Instagram posts, including the quality of your content, timing of your posts, use of relevant hashtags, audience engagement, and the consistency of your posting schedule. Analyzing these factors can help you identify areas for improvement.

How do I increase my Instagram reach organically? To increase your Instagram reach organically, you can:

• Post high-quality and engaging content.
• Use relevant hashtags.
• Engage with your audience by responding to comments and messages.
• Collaborate with others in your niche.
• Utilize Instagram Stories and reels.
• Post consistently at optimal times.
• Analyze your analytics to understand what works best.

How do I make my Instagram posts reach more? To make your Instagram posts reach more people, you can:

• Use relevant and trending hashtags.
• Encourage engagement through compelling captions and calls-to-action.
• Collaborate with influencers or feature user-generated content.
• Utilize Instagram Stories and live streams.
• Post consistently at times when your audience is most active.
• Interact with your followers and engage with other accounts in your niche.

How many followers does the average influencer have? The average influencer’s follower count can vary widely based on their niche and level of influence. However, many influencers fall in the range of 10,000 to 100,000 followers, which is often considered “micro-influencer” territory. Those with 100,000 to 1 million followers are often categorized as “mid-tier influencers,” and those with over a million followers are considered “macro-influencers” or “celebrity influencers.”

How much do people with 100k followers make on Instagram? The earnings of Instagram users with 100k followers can vary significantly based on factors like niche, engagement rate, location, and the types of partnerships or sponsored content they engage in. On average, influencers with 100k followers might earn anywhere from $500 to $5,000 per sponsored post, but this can vary widely.

What is the average engagement rate for 100k followers? For an account with 100k followers, a good engagement rate would typically be between 3-6%, so that would translate to 3,000 to 6,000 likes, comments, shares, or saves per post.

What is a good engagement rate for 10k followers? For an account with 10k followers, a good engagement rate would typically be in the 4-8% range, which would mean around 400 to 800 likes, comments, shares, or saves per post.

How much should I charge as an influencer? The amount you should charge as an influencer depends on various factors, including your follower count, engagement rate, niche, the complexity of the campaign, and your negotiation skills. A rough estimate is that influencers often charge between $0.01 and $0.03 per follower for a sponsored post, but this can vary widely.

What are the 4 types of influencers? The four main types of influencers are:

1. Mega-Influencers: Typically have millions of followers and are often celebrities.
2. Macro-Influencers: Have hundreds of thousands to millions of followers and may be niche-specific experts or social media personalities.
3. Micro-Influencers: Have smaller but highly engaged followings, often in the range of 1,000 to 100,000 followers.
4. Nano-Influencers: Have very small but highly engaged followings, often with less than 1,000 followers. They are known for their authenticity and close relationships with their audience.

What is a mid-tier influencer? A mid-tier influencer is generally someone with a follower count in the range of 100,000 to 1 million. They have a substantial and engaged audience but are not as well-known as mega-influencers or celebrities.

How many followers do you need to get paid? You can start getting paid as an influencer with as few as 1,000 to 10,000 followers, especially if you have a highly engaged and niche-specific audience. However, the amount you earn per post or campaign will increase as your follower count and influence grow.

Why is my Instagram not growing in 2023? The growth of your Instagram account can be affected by factors like changes in algorithms, the competitiveness of your niche, the quality of your content, and how effectively you engage with your audience. It’s important to adapt your strategy and stay informed about the latest trends and updates.

Why is my reach high but engagement low? High reach and low engagement could indicate that your content is being seen by many people, but it may not be resonating with them or compelling them to take action. You may need to focus on improving the quality and relevance of your content to boost engagement.

Why are my hashtags not getting likes? If your hashtags are not generating likes, it could be due to the use of irrelevant or overly generic hashtags, leading to a less targeted audience. Ensure your hashtags are specific to your content and audience, and consider using a mix of popular and niche-specific tags.

What posts get the most engagement? Posts that tend to get the most engagement on Instagram often include visually appealing images or videos, relatable and authentic content, behind-the-scenes glimpses, stories, educational content, user-generated content, and posts that ask questions or encourage audience interaction.

Is 1% engagement good on Instagram? A 1% engagement rate on Instagram is lower than what is typically considered good. While it’s not necessarily a cause for concern, you should aim to improve your engagement rate to better connect with your audience and increase your reach.

Is engagement rate more important than followers? Engagement rate is often considered more important than followers because it reflects the quality of your audience interaction. A highly engaged audience is more likely to drive results and conversions compared to a large but unengaged following.

Is it better to post on Instagram at night or in the morning? The best time to post on Instagram can vary depending on your audience’s habits and location. It’s generally recommended to experiment with posting at different times to determine when your followers are most active and engaged. For some accounts, mornings may work better, while for others, evenings might be more effective.

Is it better to post on Instagram at night or during the day? The choice between posting at night or during the day depends on your specific audience and their online behavior. It’s advisable to analyze your Instagram Insights to determine when your followers are most active and engaged, then tailor your posting schedule accordingly.

Should I post on Instagram at night or day? The ideal time to post on Instagram varies depending on your target audience. Some followers may be more active during the day, while others engage more in the evening. Use Instagram Insights to identify when your audience is most active and adjust your posting schedule accordingly.

What is a bad engagement rate? A bad engagement rate on Instagram would typically be below 1%. This could indicate that your content is not resonating with your audience, and you may need to improve your content strategy.

What is an impressive amount of followers? An impressive number of followers can vary greatly depending on your goals and niche. For some, 10,000 followers might be impressive, while for others, it might be 1 million or more. It’s important to focus on the quality of your followers and the engagement you have with them rather than just the quantity.

How many Instagram followers is attractive? The attractiveness of an Instagram follower count is subjective and varies from person to person. Some may find 10,000 followers attractive, while others may be impressed by 100,000 or more. It depends on your goals and the perception of your target audience.

What is considered high engagement on Instagram? High engagement on Instagram is typically above 6%. It suggests that a significant portion of your followers is actively interacting with your content, liking, commenting, sharing, or saving it.

How many followers does a small influencer have? A small influencer often has a follower count in the range of 1,000 to 10,000. These influencers typically have a more niche-specific and engaged audience.

Who is the highest paid non-celebrity influencer? As of my last knowledge update in September 2021, it’s challenging to pinpoint the highest-paid non-celebrity influencer as earnings can fluctuate. Influencers like PewDiePie, Tana Mongeau, and David Dobrik, who gained fame on platforms like YouTube, have high earnings but may not be considered traditional celebrities.

Is Instagram female dominated? Instagram has a higher percentage of female users compared to male users, but it’s not exclusively female-dominated. As of my last update, approximately 43% of global Instagram users were male, while 57% were female. These figures may have evolved, so it’s essential to check more recent statistics for precise gender distribution.

Is Instagram female dominant? Yes, Instagram has a higher percentage of female users compared to male users, but it’s not exclusively female-dominated. As of my last knowledge update in September 2021, approximately 57% of global Instagram users were female, and 43% were male.

What brand pays influencers the most? The brands that pay influencers the most can vary depending on the industry and campaign. Some well-known brands that have invested heavily in influencer marketing include fashion brands like Chanel and luxury brands like Rolex. However, earnings can also depend on the influencer’s niche and reach.

Who is the fastest person to reach 30 million followers on Instagram? As of my last knowledge update in September 2021, the fastest person to reach 30 million followers on Instagram was the Portuguese soccer player Cristiano Ronaldo. However, this may have changed since then, so it’s advisable to check for the most up-to-date information.

Is it better to put hashtags in comments or caption in 2023? The effectiveness of putting hashtags in the comments versus the caption on Instagram may still vary. Many users prefer placing hashtags in the comments to keep captions clean and readable. However, Instagram’s algorithm has evolved, and both methods can work. It’s a matter of personal preference and monitoring your results.

Is it better to use all 30 hashtags on Instagram? Using all 30 hashtags on Instagram can be effective if they are relevant to your content and audience. However, it’s more important to focus on the quality and relevance of your hashtags rather than the quantity. Using a mix of popular and niche-specific hashtags is often a good strategy.

How often should I post on Instagram to maintain engagement? To maintain engagement on Instagram, it’s generally recommended to post at least 3-5 times a week consistently. However, the ideal posting frequency can vary depending on your audience and niche, so monitor your analytics to determine what works best for you.

Should I remove followers that don’t engage? Removing followers who don’t engage can be a strategy to improve your engagement rate and ensure you have an active and interested audience. However, it should be done selectively, as it may not always be necessary. Consider factors like your follower-to-following ratio and the quality of engagement before deciding to remove followers.

How often should you post on Instagram for optimal growth? For optimal growth on Instagram, you should aim to post consistently. Posting at least 3-5 times a week is a good starting point. Consistency helps keep your audience engaged and informed about your content.

How many new followers a day is good? The number of new followers a day considered “good” can vary widely depending on your goals and niche. Some users may be satisfied with gaining 10-20 new followers per day, while others might aim for 100 or more. It’s important to focus on attracting quality followers who are genuinely interested in your content rather than just quantity.