10 Best Content Writing Tools for SEO (2023)

Optimizing content for search engines requires utilizing the right SEO tools in the writing process to research keywords, analyze competitor content, improve readability, identify issues, and enhance voice and authority. The best SEO writing solutions integrate with existing workflows to help writers craft blog posts, articles, guides, and other content that ranks high in organic search.

This post explores the top 10 SEO writing tools based on keyword research, competitive analysis, readability scoring, suggestions to improve content, workflow integration, and overall value enhancing content for higher rankings. Any website owners, SEO specialists, agencies, and writers can utilize these platforms to boost content results.

What tools should I use for SEO?

For SEO, essential tools include Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, Yoast SEO (for WordPress), Screaming Frog SEO Spider, Ubersuggest, Keyword Planner (by Google), and GTmetrix for page speed analysis. These tools assist with keyword research, site analytics, on-page optimization, backlink analysis, and overall SEO performance tracking.

Here is a table summarizing the key features, pros, and cons of the top content writing tools for SEO:

Tool	Key Features	Pros	Cons
Yoast SEO	Real-time content analysis; readability; keyword checks	Integrates with CMS platforms; actionable feedback	Technical learning curve
SEMrush	Keyword research; competitor analysis; writing assistant	Robust data and insights	Steep learning curve; costly
Surfer SEO	Keyword research; AI writing guidance	Optimizes copy directly; trains to writing style	Limited scope beyond content writing
MarketMuse	Research; analysis; AI writing assistant	Unified platform; guided workflow	Substantial learning curve
INK Project	Keyword research; optimization advice; project management	Direct CMS integration during writing	Requires Mangools paid subscription
Ryte	AI content analysis; ideas generator	Specific writing suggestions; integrated	Limited capabilities beyond writing
Google Docs Insights	Basic clarity, readability, concision checks	Free built-in analysis; easy access	Very lightweight optimization capabilities
MarketMyWords	AI synonyms, wording, grammar suggestions	WordPress editor integration; keywords	Focused solely on blog posts
INK Content Intelligence	Long-form writing and analysis	Robust AI rewrites and outlines; SEO-focused	Requires paid plans for full access
Copylytics	AI-optimized writing advice for SaaS	Tailored suggestions based on research	Narrow SaaS content focus

1. Yoast SEO

The Yoast SEO WordPress plugin provides robust SEO optimization right within site content creation workflows. Yoast’s cornerstone tool analyzes content then provides actionable feedback to improve including keyword optimization, readability, title and meta descriptions, media usage, and more.

Real-time SEO analysis means writers get immediate guidance while drafting to keep search engines in mind. Yoast also offers advanced site analysis, XML sitemaps, and SEO training resources. For integrated SEO insights, Yoast provides immense value directly in CMS platforms.

2. SEMrush

SEMrush provides leading SEO suites with expansive tools for keyword research, competitor analysis, backlink audits, rank tracking, site analyses, and more to uncover optimizations. The Topic Research tool gives volume, competition, and trend data for content ideas optimized for search.

The SEO Writing Assistant integrates with Google Docs for real-time content feedback based on SEMrush audits. For in-depth performance data fueling high-ranking content, SEMrush delivers powerful capabilities to guide SEO content creation.

3. Surfer SEO

Surfer SEO focuses specifically on helping SEO writers optimize copy through relevant keyword research paired with an AI writing assistant highlighting weak areas and making improvement suggestions in real-time. Writers get data-driven keyword ideas while the assistant trains on their content.

Surfer also provides competitor content analysis for benchmaking and gaining insights. The Chrome extension integrates recommendations directly into popular CMS platforms like WordPress and Squarespace during writing. For AI-enhanced writing guidance, Surfer SEO delivers.

4. MarketMuse

MarketMuse provides advanced AI-powered solutions to research SEO topics, analyze competitors, and improve existing or generate new content optimized for search rankings—all in one unified platform. Different modules equip writers with insights at every content step.

The Topic Research tool recommends statistical keyword opportunities while Competitor Insights highlights competitor strategies to learn from or outperform. The AI Content Assistant makes optimization suggestions. For start-to-finish SEO content guidance, MarketMuse AI delivers a robust toolbox.

5. INK Project

The INK Project WordPress plugin brings professional SEO capabilities like keyword research from leading provider Mangools directly into site content authoring workflows. Writers get on-page keyword optimization advice while drafting. Content analyzers identify readability and engagement opportunities.

Related keyphrase recommendations aid ideation and planning. Integrated project management assists collaborating with other teams. For comprehensive yet accessible SEO insights and guidance during content creation, INK Project provides immersive optimization.

6. Ryte

Ryte offers AI-powered SEO solutions for both sites and content. For writing, Ryte’s Content Coach analyzes text then delivers specific optimization feedback for search rankings. Suggestions help strengthen topics, structure, keywords, links, media, tone, and more.

The Content Ideas Generator provides data-driven article recommendations based on keyword demand and competition. Ryte surfaces quick wins for better on-page content while assisting planning and creation. The tool integrates with popular platforms.

7. Google Docs Insights

Writers already using Google Docs gain access to basic yet helpful built-in SEO writing suggestions through the Explore Insights menu. Google uses AI to analyze documents and highlight optimization opportunities related to clarity, engagement, pronoun usage, word choice, and concision.

Opportunities get presented in the right panel for easy access while drafting. While not as robust as dedicated SEO tools, Google Docs Insights provides handy high-level SEO writing feedback without added cost or platform switching for existing users.

8. MarketMyWords

MarketMyWords offers an AI-powered writing assistant WordPress plugin designed specifically to optimize published and draft posts for search performance. The algorithm analyzes then suggests improved wording, synonyms, and grammar optimizations to rank higher.

Writers also get relevant keyword ideas and real-time readability scores empowering search-friendly content creation. All recommendations integrate directly into the WordPress editor for frictionless usage while drafting posts for their site.

9. INK Content Intelligence

INK Content Intelligence provides another optimized writing assistant solution specializing in long-form content like blog posts and articles. The AI analyzes drafts then delivers specific wording and organizational change suggestions tailored to readability, engagement, clarity, SEO, and conversion performance.

The tool enables improving existing drafts or generating new outlines from scratch using AI. Advanced capabilities like rewriting, summarizing, and grammar checking enable comprehensive content refinement. INK Content Intelligence focuses squarely on optimizing writing through AI.

10. Copylytics

Copylytics offers AI-powered SEO writing assistance designed specifically for SaaS content marketing. The Copylytics bot reviews text content like blogs and site pages. It delivers data-driven recommendations tailored to SaaS searcher interests, technical terminology optimization, compelling messaging, and search ranking improvements.

Copylytics equips SaaS content writers with specific advice based on researching target keywords and analyzing competitor content and catalogs. For SaaS content optimization, Copylytics delivers specialized SEO writing guidance.

FAQs

What is SEO tool in content writing? An SEO tool in content writing refers to software or online platforms that help writers optimize their content for search engines. These tools can assist in keyword research, on-page optimization, content analysis, and tracking SEO performance.

How do I write the best content for SEO? To write the best content for SEO, follow these key principles:

1. Conduct keyword research to find relevant keywords.
2. Create high-quality, valuable, and informative content.
3. Structure your content with headings and subheadings.
4. Optimize meta titles and descriptions.
5. Use keywords naturally throughout the content.
6. Include internal and external links.
7. Make your content mobile-friendly.
8. Pay attention to page speed and user experience.
9. Regularly update and refresh your content.
10. Monitor and analyze your SEO performance.

What tools should I use for SEO? Some popular SEO tools include:

1. Google Analytics
2. Google Search Console
3. SEMrush
4. Moz
5. Ahrefs
6. Yoast SEO (for WordPress)
7. Screaming Frog SEO Spider
8. Ubersuggest
9. Keyword Planner (by Google)
10. GTmetrix (for page speed analysis)

Does SEO include content writing? Yes, SEO includes content writing. Content is a critical component of SEO, as search engines like Google use content to understand the relevance of a webpage to specific search queries. Well-optimized content can significantly improve your website’s search engine rankings.

What is the difference between SEO and SEO content writing? SEO refers to the broader practice of optimizing a website to improve its visibility in search engine results. SEO content writing is a specific subset of SEO that focuses on creating content (e.g., articles, blog posts, product descriptions) that is optimized for search engines by incorporating relevant keywords and following best practices.

How do I know if my content is SEO friendly? You can determine if your content is SEO-friendly by:

1. Checking if it targets relevant keywords.
2. Ensuring it is well-structured with headings and subheadings.
3. Verifying that it provides value and answers user queries.
4. Analyzing its readability and coherence.
5. Ensuring it has proper meta titles and descriptions.
6. Checking for internal and external links.
7. Testing its mobile-friendliness and page speed.
8. Monitoring its search engine rankings and organic traffic.

Does Google have free SEO tools? Yes, Google offers free SEO tools like Google Analytics and Google Search Console, which provide valuable insights into website performance, user behavior, and search queries.

Can I do SEO for free? Yes, you can perform basic SEO tasks for free using tools like Google Search Console, Google Analytics, and free versions of tools like SEMrush and Moz. However, more advanced SEO tasks may require paid tools or services.

How can I optimize my SEO for free? Optimizing SEO for free involves:

1. Conducting keyword research using free tools.
2. Creating high-quality, relevant content.
3. Optimizing on-page elements (titles, meta descriptions, headings).
4. Building internal and external links.
5. Improving page speed and mobile-friendliness.
6. Regularly updating and maintaining your content.

Is SEO content writing difficult? SEO content writing can be challenging as it requires a balance between creating high-quality, engaging content and optimizing it for search engines. It may take time to learn and practice the necessary skills.

How many keywords should I use for SEO content writing? There’s no fixed number of keywords to use. Focus on using keywords naturally and strategically, ensuring they fit naturally within your content. Avoid keyword stuffing, as it can harm your SEO.

How much do SEO content writers make? The income of SEO content writers can vary widely based on factors like experience, location, niche, and the specific job or project. Freelancers may charge per word or per project, while full-time writers receive salaries.

What is freelance SEO writing? Freelance SEO writing involves working independently as a writer, often on a project-by-project basis, to create content that is optimized for search engines. Freelancers may work for multiple clients and have flexibility in their work schedules.

How do I use Semrush for content writing? To use SEMrush for content writing:

1. Perform keyword research to identify relevant keywords.
2. Analyze competitors’ content and keywords.
3. Create high-quality content that incorporates the identified keywords.
4. Monitor your content’s performance using SEMrush’s tracking and analytics features.

What should I avoid with SEO content? Avoid these common SEO content mistakes:

1. Keyword stuffing.
2. Low-quality or duplicate content.
3. Ignoring user intent and providing irrelevant content.
4. Neglecting mobile optimization.
5. Neglecting page speed and user experience.
6. Overlooking meta tags and headings.
7. Ignoring the importance of backlinks.

Do content writers need to know SEO? It’s beneficial for content writers to have at least a basic understanding of SEO principles. This knowledge can help them create content that performs well in search engine rankings and meets client or audience expectations.

What skills should an SEO content writer have? Skills for an SEO content writer include:

1. Keyword research and analysis.
2. Content creation and optimization.
3. Understanding of SEO best practices.
4. On-page and off-page SEO techniques.
5. Use of SEO tools.
6. Strong writing and editing skills.
7. Research and topic expertise.
8. Adaptability to changing SEO trends.

How do I start content writing and SEO? To start content writing and SEO:

1. Learn SEO basics through online courses or resources.
2. Practice writing high-quality content.
3. Use free SEO tools for keyword research and optimization.
4. Create a portfolio of your work.
5. Consider offering freelance services or seeking content writing positions.

Is SEO the same as copywriting? No, SEO and copywriting are distinct but related disciplines. SEO focuses on optimizing content for search engines, while copywriting focuses on crafting persuasive and engaging text to influence readers and drive actions.

Does SEO matter anymore? Yes, SEO continues to be crucial for online visibility and driving organic traffic to websites. As long as search engines exist, SEO will remain important.

What is a bad SEO signal for a website? Bad SEO signals for a website include:

1. Duplicate content.
2. Slow page speed.
3. Broken links.
4. Keyword stuffing.
5. Low-quality backlinks.
6. Thin or irrelevant content.
7. Lack of mobile optimization.
8. Frequent technical issues.

How much content is good for SEO? The amount of content needed for SEO varies based on your goals and niche. Focus on quality over quantity. Consistently publishing valuable content that addresses user needs is more important than a specific word count.

How do I optimize my URL for SEO? To optimize your URL for SEO:

1. Use descriptive, keyword-rich URLs.
2. Keep URLs short and concise.
3. Use hyphens to separate words.
4. Avoid using special characters or symbols.
5. Ensure URLs are readable and user-friendly.

How much does Google SEO cost per month? There is no fixed cost for Google SEO, as it depends on factors such as the competitiveness of keywords, your industry, and your specific goals. Costs can range from a few hundred to thousands of dollars per month.

Can I do my own Google SEO? Yes, you can do your own Google SEO by learning and implementing SEO best practices. Many resources and free tools are available online to help you get started.

How much does Google charge for SEO? Google does not charge for SEO. SEO costs are associated with hiring professionals, using SEO tools, or investing in advertising through Google Ads.

Can I do SEO alone? Yes, you can do SEO on your own, especially for small websites or personal projects. However, larger and more competitive websites may benefit from professional SEO services.

How do beginners learn SEO for free? Beginners can learn SEO for free through online resources, blogs, YouTube tutorials, and free courses offered by platforms like Moz, SEMrush, and Google’s Academy for Ads.

Should I do SEO myself? Whether you should do SEO yourself depends on your expertise, available time, and the complexity of your project. Small websites or personal blogs can be managed by individuals, while larger businesses may benefit from hiring SEO experts.

What is the best free SEO plugin? For WordPress users, the Yoast SEO plugin is widely regarded as one of the best free SEO plugins. It offers features for on-page optimization, XML sitemaps, and more.

What is the cheapest SEO? The cost of SEO services varies widely, but some affordable options include DIY SEO using free tools, hiring freelance SEO consultants, or using low-cost SEO software.

Does SEO have a cost per click? No, SEO itself does not have a cost per click (CPC) like paid advertising. SEO is about organic search rankings, and you don’t pay for clicks directly. CPC is associated with paid search advertising, such as Google Ads.

How long should a page of content be SEO? The ideal length of a page of content for SEO varies based on the topic and user intent. Aim for a length that thoroughly addresses the topic and provides value to users. This could range from 500 words to over 2,000 words or more.

Is content writing still in demand in 2023? Yes, content writing is still in demand in 2023, as businesses and websites continue to require high-quality content for their online presence, marketing efforts, and audience engagement.

How many hours does it take to learn SEO? The time it takes to learn SEO varies depending on your prior knowledge, the complexity of SEO you want to master, and the resources you use. It may take a few weeks of dedicated study and practice to gain a basic understanding.

Does word count really matter for SEO content? Word count matters to some extent, as longer content can provide more opportunities to include relevant keywords and address user queries comprehensively. However, quality and relevance are more important than word count alone.

What is the best text size for SEO? There isn’t a specific text size that is best for SEO. Focus on using font sizes that are legible and enhance the user experience on both desktop and mobile devices.

What is the best word count for SEO? The best word count for SEO varies by topic and competition. Aim to provide comprehensive and valuable content. Some SEO experts recommend 1,500 to 2,500 words for in-depth articles.

How much should I charge for a 500 word article? The rate for a 500-word article can vary widely based on factors like your experience, niche, and client. Freelance writers may charge anywhere from $20 to $100 or more for a 500-word article.

What is the highest salary for SEO? The highest salary for SEO professionals can reach six figures or more, depending on factors like experience, location, and the size and success of the organization.

What is the highest salary of content writer? The highest salary for content writers varies based on experience and industry. Senior content writers in competitive fields may earn high salaries, potentially exceeding $100,000 annually.

How much should I charge for freelance SEO? Freelance SEO rates vary widely, but experienced SEO consultants may charge anywhere from $50 to $300 or more per hour, or offer project-based pricing depending on the scope of work.

What is the difference between content writer and SEO content writer? A content writer creates written content for various purposes, while an SEO content writer specializes in creating content that is optimized for search engines by incorporating relevant keywords and SEO best practices.

How can I practice SEO skills? To practice SEO skills, work on real websites or projects, conduct keyword research, optimize content, analyze SEO performance, and stay updated with industry trends through blogs and courses.

Conclusion

Creating high-performing SEO content requires the right writing tools providing data, analysis, and recommendations in the authoring workflow. Solutions like Yoast, Surfer SEO, and MarketMuse optimize writing through integrated keyword research, competitor analysis, AI assistance, and technical SEO checks. Any website and SEO content creators should utilize these platforms to improve search performance.